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Make in India gets a boost of indigenous craftsmanship

Newly launched startup to uplift India crafts and craftsmen with Rakhi and festive season gifting with a hand-picked bespoke collection

If 2020 is about innovation in the face of adversity, MD and founder Manan Sharma has turned this into uplifting India’s exquisite arts and crafts. The former executive with and welcomes the e-commerce surge during the ongoing pandemic with an eclectic idea. To celebrate the diversity of desi handicrafts and give gig economy workers a platform to spread their craft. A Make In India initiative, sources authentic crafts from the hinterland of India. From families and karigars, breathes life into lost legacies and forgotten crafts.

TOKENZ.COM handpicks each product with an emphasis on traditional expertise. A large and boundless collection, each product is handpicked from the hinterland of India, and is available at the click of a mouse, offering the eclectic buyer quality traditional artisan fare.’s thorough team has traversed the hidden streets of India, and picks artisans that imbue life to the arts and crafts of India. Tampatr and Pattachitra paintings from Orissa, blue pottery, and block prints from Rajasthan Chikankari from Lucknow, Dokra work from Madhya Pradesh and pashmina and walnut wood specialised handicrafts from Kashmir, an ecosystem of specialised crafts await the shopper. Diving deep into India’s renowned Khadi heritage and exquisite tribal art, aspires to uplift these craftsmen and showcase this hidden and sometimes unreachable talent, creativity, and enterprise of India’s burgeoning creative economy to Indians, and the world.

Get your online shopping basket filled as this fastest growing e-commerce platform in India offers shoppers a seamless online shopping experience from the security and safety of your home. From premium collections, bespoke curation, brings together an online market of festival merchandise, essentials, home utilities, decorative, fashion, accessories & gifts for all occasions and festivals.

“There are innumerable products made in India that do not reach even ordinary Indians as they are made to be exported internationally, or the hard-at-work artisan does not have the wherewithal to reach beyond his region. brings all these legacies of craftsmanship together - be it stonework and wood craft from Uttar Pradesh, phulkari and other crafts from Punjab, bandini and mirror work from Rajasthan and intricate metal work from Madhya Pradesh,” says founder and MD Manan Sharma.

With the increase in e-commerce spending increasing exponentially, this website curation is a tokenz to Make In India which gets a fillip from 1000s of karigars, gig workers and craftsmen working. Gifting is a rustic and inherently Indian entity with

Manan Sharma has had 25 years understanding the intricacies of e-commerce. First with and then with, Sharma brings in-depth know-how and experience surging ahead in e-commerce. “Our values are a key driving force that help us align our organisation towards customer sensitivity with a deep insight into deliverables that surpass customer expectations. Our attitude, behaviour, action and delivery at speaks of years of sourcing and bringing together online marketplaces that are unique. We plan to increase our growth curve as we give the gig economy craftsmen a place to restore their craftsmanship,” says Manan Sharma.